Let me give you ten fresh ideas for website content. We’ve talked about the importance of writing good, unique content for maximum search engine visibility. You need a strategy to build content for SEO. Plus, good content will improve your conversion rates. If you can grasp those ideas, you’re halfway there.
But some people get stuck at this point. You may look at your website and ask, “What else would I add? It seems like I’ve said everything that needs to be said.” Let me offer you some website content ideas.
- Expert reviews. You’re an expert on whatever your website is about. If you sell products, write some reviews about products you carry or on other products in your industry. Be careful, though–if someone gives you a product to review, you must write a disclaimer on your website.
- Social commentary. Is there anything going in current events that is relevant to your industry? Write some content about it. Write from your own unique angle.
- Event announcements. Tell about upcoming events in your company or industry. Keep in mind that people don’t just want to hear about you. Show them how the announcement is relevant to them or will benefit them.
- New products. Tell the world about your great new invention. Again, be sure to focus on how your product will help people. The goal is to talk about benefits, not features. There’s a place to talk about your services, but you need to make the explicit connection between your company and people’s needs.
- Solutions to problems. Are you trying to stop world hunger? Write about how you plan to do this. Do you sell a low-heat hairdryer? Write about how your product eliminates the problems high-heat hairdryers cause. Start with a problem people (or the world) have. Write about the solution.
- How-to articles. This is similar to #5. People are trying to do things. Give them a step-by-step guide. I can’t tell you how many times I’ve found helpful information on a website like http://www.ehow.com. You can provide the same information for your niche. (You do have a niche you’re targeting, don’t you?)
- Start a blog. Be sure to keep it focused. Otherwise, this blogging poster will characterize you.
- History. Write about your company’s history. This helps people get to know you better. People like to do business with people, not cold companies. You could also write about the history of your industry or geographic location.
- Install a forum. This is particularly helpful if you want to increase your site visitors’ involvement on your site. It also provides a good way to help others.
- Create an expert Q&A section of your site. Answer real questions people have. It will help them, and you’ll increase your credibility.
As always, head on over to Robin Nobles’ Idea Motivator for more insights. Between her site and some of my ideas for website content, you should be well on your way to expanding your website. So, what are you waiting for?