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	<title>Web Strategy Blog</title>
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	<link>http://www.crosscomm.net/blogs/web-strategy</link>
	<description>CrossComm Web Strategy Tips</description>
	<pubDate>Wed, 10 Feb 2010 21:22:01 +0000</pubDate>
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		<title>Email blast marketing — tips for email list owners</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/online-marketing/email-blast-marketing/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/online-marketing/email-blast-marketing/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:22:01 +0000</pubDate>
		<dc:creator>stevehong</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=97</guid>
		<description><![CDATA[HTML email blast marketing has advantages over plain-text because HTML emails are brandable, measurable and more readable for the subscribers, but make sure to obey applicable laws. This is the first article in a three-part series on HTML email that was delivered by CrossComm&#8217;s Steve Hong to the Raleigh-Durham Web Design Group in February 2010. [...]


Related posts:<ol><li><a href='http://www.crosscomm.net/blogs/web-strategy/online-marketing/html-email-design/' rel='bookmark' title='Permanent Link: HTML email design — tips for designers'>HTML email design — tips for designers</a> <small>HTML email design elements should be simple, minimal and non-essential....</small></li><li><a href='http://www.crosscomm.net/blogs/web-strategy/online-marketing/how-to-code-html-email/' rel='bookmark' title='Permanent Link: How to code HTML email — tips for coders'>How to code HTML email — tips for coders</a> <small>When exploring how to code HTML email, keep in mind...</small></li></ol>]]></description>
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		<title>HTML email design — tips for designers</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/online-marketing/html-email-design/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/online-marketing/html-email-design/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:18:49 +0000</pubDate>
		<dc:creator>stevehong</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=94</guid>
		<description><![CDATA[HTML email design elements should be simple, minimal and non-essential. This is the second article in a three-part series on HTML email. You can also download these HTML email design tips in PDF. Check out MailChimp’s comprehensive how to HTML email marketing guide for a lot of great best practices. We’ve condensed and reorganized many [...]


Related posts:<ol><li><a href='http://www.crosscomm.net/blogs/web-strategy/online-marketing/email-blast-marketing/' rel='bookmark' title='Permanent Link: Email blast marketing — tips for email list owners'>Email blast marketing — tips for email list owners</a> <small>HTML email blast marketing has advantages over plain-text because HTML...</small></li><li><a href='http://www.crosscomm.net/blogs/web-strategy/online-marketing/how-to-code-html-email/' rel='bookmark' title='Permanent Link: How to code HTML email — tips for coders'>How to code HTML email — tips for coders</a> <small>When exploring how to code HTML email, keep in mind...</small></li></ol>]]></description>
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		<item>
		<title>How to code HTML email — tips for coders</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/online-marketing/how-to-code-html-email/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/online-marketing/how-to-code-html-email/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:16:41 +0000</pubDate>
		<dc:creator>stevehong</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=89</guid>
		<description><![CDATA[When exploring how to code HTML email, keep in mind that the code should be low-tech, long-hand and well-tested. This is the third article in a three-part series on HTML email. You can also download these tips on how to code HTML email in PDF. Check out MailChimp’s comprehensive how to HTML email marketing guide [...]


Related posts:<ol><li><a href='http://www.crosscomm.net/blogs/web-strategy/online-marketing/html-email-design/' rel='bookmark' title='Permanent Link: HTML email design — tips for designers'>HTML email design — tips for designers</a> <small>HTML email design elements should be simple, minimal and non-essential....</small></li><li><a href='http://www.crosscomm.net/blogs/web-strategy/online-marketing/email-blast-marketing/' rel='bookmark' title='Permanent Link: Email blast marketing — tips for email list owners'>Email blast marketing — tips for email list owners</a> <small>HTML email blast marketing has advantages over plain-text because HTML...</small></li></ol>]]></description>
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		<title>10 Ideas For Website Content</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/seo/web-content-ideas-for-seo/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/seo/web-content-ideas-for-seo/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 15:59:56 +0000</pubDate>
		<dc:creator>Michael Stalker</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Web Content]]></category>

		<category><![CDATA[Content]]></category>

		<category><![CDATA[Conversion Rate]]></category>

		<category><![CDATA[On-Page Factors]]></category>

		<category><![CDATA[Relevance]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=67</guid>
		<description><![CDATA[Let me give you ten fresh ideas for website content. We&#8217;ve talked about the importance of writing good, unique content for maximum search engine visibility. You need a strategy to build content for SEO. Plus, good content will improve your conversion rates. If you can grasp those ideas, you&#8217;re halfway there.
But some people get stuck [...]


Related posts:<ol><li><a href='http://www.crosscomm.net/blogs/web-strategy/seo/unique-web-content-importance/' rel='bookmark' title='Permanent Link: Unique Web Content Is Important For SEO'>Unique Web Content Is Important For SEO</a> <small>Good search-engine optimized content is unique web content. Awhile ago,...</small></li><li><a href='http://www.crosscomm.net/blogs/web-strategy/usability/online-conversion-rates-seo/' rel='bookmark' title='Permanent Link: Online Conversion Rates and SEO'>Online Conversion Rates and SEO</a> <small>Or, Why SEO Is Not Enough SEO, or search engine...</small></li></ol>]]></description>
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		<title>Online Conversion Rates and SEO</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/usability/online-conversion-rates-seo/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/usability/online-conversion-rates-seo/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 18:29:36 +0000</pubDate>
		<dc:creator>Michael Stalker</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Web Usability]]></category>

		<category><![CDATA[Conversion Rate]]></category>

		<category><![CDATA[Findability]]></category>

		<category><![CDATA[Relevance]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=56</guid>
		<description><![CDATA[Or, Why SEO Is Not Enough
SEO, or search engine optimization, has been somewhat of a craze for awhile now. I believe this is an important part of developing an effective website. If no one can find your website, you will never sell, distribute information, or adequately promote your cause online. But you also need to [...]


Related posts:<ol><li><a href='http://www.crosscomm.net/blogs/web-strategy/seo/web-content-ideas-for-seo/' rel='bookmark' title='Permanent Link: 10 Ideas For Website Content'>10 Ideas For Website Content</a> <small>Let me give you ten fresh ideas for website content....</small></li><li><a href='http://www.crosscomm.net/blogs/web-strategy/usability/what-makes-good-website/' rel='bookmark' title='Permanent Link: What Makes A Good Website?'>What Makes A Good Website?</a> <small>The short answer is: great content, great design, and great...</small></li></ol>]]></description>
		<wfw:commentRss>http://www.crosscomm.net/blogs/web-strategy/usability/online-conversion-rates-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>HTML Title Tags and SEO</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/seo/html-title-tag-seo/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/seo/html-title-tag-seo/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:45:34 +0000</pubDate>
		<dc:creator>Michael Stalker</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[CTR]]></category>

		<category><![CDATA[HTML]]></category>

		<category><![CDATA[On-Page Factors]]></category>

		<category><![CDATA[Relevance]]></category>

		<category><![CDATA[Title Tags]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=43</guid>
		<description><![CDATA[There are indicators on your page that a search engine looks for when it determines relevancy. The HTML title tag is one of these. If you look at your web browser (Internet Explorer, Firefox, etc.), the text you see at the top of the window is the title tag text. If you&#8217;re looking at your [...]]]></description>
		<wfw:commentRss>http://www.crosscomm.net/blogs/web-strategy/seo/html-title-tag-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Unique Web Content Is Important For SEO</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/seo/unique-web-content-importance/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/seo/unique-web-content-importance/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 19:34:22 +0000</pubDate>
		<dc:creator>Michael Stalker</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Content]]></category>

		<category><![CDATA[Indexing]]></category>

		<category><![CDATA[Search Engines]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[Tools]]></category>

		<category><![CDATA[Unique]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=27</guid>
		<description><![CDATA[Good search-engine optimized content is unique web content. Awhile ago, I wrote about what makes a good website. This is partially a follow-up to that, with special consideration to the SEO value of writing articles that are different from anything else on the Internet.
Search engines follow links around the Web to find new pages. When [...]


Related posts:<ol><li><a href='http://www.crosscomm.net/blogs/web-strategy/seo/web-content-ideas-for-seo/' rel='bookmark' title='Permanent Link: 10 Ideas For Website Content'>10 Ideas For Website Content</a> <small>Let me give you ten fresh ideas for website content....</small></li></ol>]]></description>
		<wfw:commentRss>http://www.crosscomm.net/blogs/web-strategy/seo/unique-web-content-importance/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How Search Engines Work</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/seo/search-engines-work/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/seo/search-engines-work/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 14:12:00 +0000</pubDate>
		<dc:creator>Michael Stalker</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Algorithms]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[MSN]]></category>

		<category><![CDATA[Off-Page Factors]]></category>

		<category><![CDATA[On-Page Factors]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[SERP]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/web-strategy/?p=14</guid>
		<description><![CDATA[Curious how search engines work? You should be. Much of your online success depends on understanding a few search engine basics.
The search engine&#8217;s job is to return the most relevant web pages for a person&#8217;s search query. (A search query is basically what the person types in the search box before he or she clicks, [...]]]></description>
		<wfw:commentRss>http://www.crosscomm.net/blogs/web-strategy/seo/search-engines-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Is Usability Important?</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/usability/usability-important/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/usability/usability-important/#comments</comments>
		<pubDate>Thu, 21 May 2009 15:26:12 +0000</pubDate>
		<dc:creator>Michael Stalker</dc:creator>
		
		<category><![CDATA[Web Usability]]></category>

		<category><![CDATA[Information Architecture]]></category>

		<category><![CDATA[Jakob Nielsen]]></category>

		<category><![CDATA[Labels]]></category>

		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/webstrategy/?p=6</guid>
		<description><![CDATA[One oft-overlooked aspect of web design is called website &#8220;usability.&#8221; Put simply, usability is the ability for website visitors to do what they want to do quickly and easily. Many web designers often spend more time making a site look pretty. We&#8217;re not against good-looking websites! But a clean design is not enough to make [...]]]></description>
		<wfw:commentRss>http://www.crosscomm.net/blogs/web-strategy/usability/usability-important/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Makes A Good Website?</title>
		<link>http://www.crosscomm.net/blogs/web-strategy/usability/what-makes-good-website/</link>
		<comments>http://www.crosscomm.net/blogs/web-strategy/usability/what-makes-good-website/#comments</comments>
		<pubDate>Tue, 19 May 2009 15:11:57 +0000</pubDate>
		<dc:creator>Michael Stalker</dc:creator>
		
		<category><![CDATA[Web Content]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[Web Usability]]></category>

		<category><![CDATA[Content]]></category>

		<category><![CDATA[Information Architecture]]></category>

		<category><![CDATA[Organization]]></category>

		<guid isPermaLink="false">http://www.crosscomm.net/blogs/webstrategy/?p=3</guid>
		<description><![CDATA[The short answer is: great content, great design, and great organization.
When you&#8217;re thinking about what makes a good website, you first need to examine your goals. Do you want to sell something? Then including a safe checkout system is a must. Do you want to help people find things to do in your city? Having [...]]]></description>
		<wfw:commentRss>http://www.crosscomm.net/blogs/web-strategy/usability/what-makes-good-website/feed/</wfw:commentRss>
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